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Navigating the Storm: What Startups Should Do When Banned from Meta Business Manager

As a startup, facing a ban on Meta Business Manager can be a daunting and overwhelming experience. Not only does it affect your ability to advertise and reach potential customers on Facebook, but it also raises questions about the future of your business. In this post, we will guide you through the initial steps to take after facing a ban on Meta Business Manager and help you understand why your account may have been banned in the first place.

Understanding Why Your Meta Business Manager Got Banned

In today’s fast-paced business world, startups are popping up left and right. These small businesses have the potential to become big players in their industries, but without proper management and strategic planning, they can easily fail. This is where a Meta Business Manager comes into play. A Meta Business Manager is an all-in-one tool that helps startup businesses manage and grow their operations. It acts as a central hub for all the essential aspects of running a business, such as finance, marketing, and project management. With this, startups can streamline their processes and make informed decisions to drive growth and success. 

So, given how important of a tool the Meta Business Manager is, getting your Business Manager banned can present a significant degree of challenge for the startup and it needs immediate attention. But before we dive into what actions to take after being banned, it’s important to understand why your Business Manager got banned. Facebook has strict policies in place to ensure a safe and trustworthy platform for its users, and violating these policies can result in a ban. Some common reasons for Business Manager bans are similar to why ad accounts get banned and they include:

  • Violating community standards: This includes posting content that promotes hate speech, violence, or nudity. Anything illegal or offensive may fall under this category. 
  • Misleading advertising practices: Facebook has guidelines on how businesses can advertise to their users. If your ads are deemed misleading or deceptive, your account may be banned.
  • Suspicious activity: Facebook has systems in place to detect fraudulent or suspicious activity. If your account is flagged for such activity, it may result in a ban.

It’s important to carefully review Facebook’s community standards and advertising policies to ensure compliance and avoid future bans.

Appealing the Ban 

If you believe your Business Manager was banned in error or want a second chance to make things right, you can submit an appeal to Facebook. Here’s how:

  1. Log into your Facebook account and click on the “Help Center” option.
  2. In the search bar, type “How to appeal a ban on Business Manager.”
  3. Choose the option that best fits your situation and follow the instructions provided.
  4. Provide any relevant information or evidence to support your claim of an error or improve compliance with Facebook’s policies.
  5. Wait for a response from Facebook. This can take several days, so be patient.

If your appeal is successful, your account will be reinstated. However, if Facebook determines that the ban was justified, there may not be much more you can do. In this case, it’s important to explore alternative strategies to keep your marketing efforts afloat during this period.

What Else Can You Do?

Facing a ban on Meta Business Manager doesn’t have to mean the end of your marketing efforts. There are several ways to continue promoting your business and reaching potential customers even without access to Meta Business Manager. One option is to diversify your advertising strategy by using other platforms such as Google AdWords or LinkedIn. Each platform has its own unique features and targeting options that can help you reach a different audience and achieve your marketing goals. Here is our full list of alternative strategies you can consider:

  • Use other social media platforms: While Facebook may be one of the largest and most popular social media platforms, it’s not the only one. Consider expanding your presence on other platforms such as Twitter, Google, or LinkedIn.
  • Collaborate with influencers: Partnering with influencers can help you reach potential customers and promote your products or services without using Facebook ads.
  • Focus on organic reach: Instead of relying on paid advertising, focus on creating quality content that can be shared organically through social media and word of mouth.
  • Utilize email marketing: Don’t underestimate the power of email marketing. Build an email list and send out regular newsletters or promotions to keep an audience base. 
  • Buy a verified Facebook Business Manager: Partner up with a professional agency and they will provide you with a top-level Business Manager that comes with its own safeguards and protections against any potential bans. 

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