Facebook is among the primary digital advertising mediums yet running ads on Meta can be a challenge. The inherent nature of the platform’s guidelines and policies can be difficult to navigate and, at times, seems almost duplicitous due to the lack of clear-cut explanations. And so many advertisers face issues such as ads or accounts getting banned. If your facebook ad account is in risk of suspension, has already been suspended, or if you’re confronted with constant bans, you have come to the right place!
Common Reasons for Account Restrictions
As a social media platform with billions of active users, Facebook has strict policies and guidelines to maintain a safe and positive experience for its community. These policies also apply to advertising on the platform, which helps businesses reach their target audience effectively. However, there are instances where ad accounts can be restricted due to various reasons. In this document, we will discuss the most common causes of ad account restrictions on Facebook and how to avoid them.
Facebook’s Advertising Policies and Guidelines
The list of Facebook advertising policies and guidelines is vast, but not as clear as many advertisers would prefer. So, how can you circumvent the issue? Well, first you need to understand it. To dive into it a bit deeper, let’s discuss some crucial aspects of advertising on Meta and why your ad account may be falling under risk.
Policy Violations
One of the top reasons for ad account restrictions is violating Facebook’s Advertising Policies. These policies cover a wide range of topics, including but not limited to prohibited content, discrimination, misleading claims, and personal attributes. For instance, if an ad promotes illegal activities or contains hate speech, it will be flagged and removed by Facebook. This can also lead to a restriction on the ad account responsible for creating and running the ad. Moreover, understanding and adhering to Facebook’s ad policies is paramount for ecommerce business owners looking to implement the top 5 Facebook ad strategies, as policy violations can result in campaign interruptions and hinder their marketing efforts.
Unusual Activity
Facebook’s automated systems are constantly monitoring ad accounts and their activities. If they detect any unusual or suspicious behavior, such as a sudden increase in ad spending or targeting a high-risk audience, they will flag the account for further review. In some cases, legitimate ad accounts may also be restricted due to this automated process. For example, a new business that launches a successful ad campaign resulting in a surge of ad spend might trigger the system’s red flag.
Payment Issues
Payment issues can also lead to ad account restrictions on Facebook. If there are discrepancies or problems with the payment method linked to the ad account, it may result in a restriction until the issue is resolved. For example, if a credit card linked to an ad account has expired, Facebook will not be able to process payments and may restrict the account from running ads until a valid payment method is added.
To avoid ad account restrictions, it is essential to understand and comply with Facebook’s Advertising Policies and Guidelines. These policies cover a wide range of topics, including ad content, targeting, landing pages, and images. Here’s a general list of things to consider:
- Illegality
- Discriminatory or provocative
- False claims
- Using Facebook brand assets
- Copyright infringement
- User interface screenshots
- Poor positioning
- Restricted content for specific targets
The Role of Automated Systems and Manual Reviews
To enforce its policies and guidelines, Facebook uses a combination of automated systems and manual reviews. While these processes help maintain a safe advertising environment, they can also result in false positives. For instance, an ad promoting a legitimate product or service may get flagged by the automated system due to certain keywords or phrases, leading to a restriction. However, upon manual review, Facebook may determine that the ad is compliant and lift the restriction.
Case Studies and Examples
A useful example might be a well-known tea brand named Wander Nana that had been running ads on Meta platform for a series of weight loss products. The ads had been using terms such as “weight loss” and “slimming” which can be flagged by Facebook. But the brand eventually found the culprits and got rid of them by using other more creative ways of communicating their message, never facing any issues again.
So, there you have it – mystery solved! As we saw, businesses must understand and comply with Facebook’s policies to avoid any potential restrictions on their accounts. Real-life case studies and examples serve as a reminder of the importance of being proactive in learning and complying with these policies. In case you are dealing with this issue and have hit a roadblock, you can always rely on buying verified Facebook business manager from ESP. Remember, by following the rules, we can ensure a safe and positive experience for everyone on Facebook. So let’s stay informed and compliant to make the most out of this powerful platform!
