Getting a startup off the ground is a complex endeavor, not just because there are a lot of moving parts you need to keep an eye on, but also because the numbers are somewhat brutal: close to 90% of startups fail in their first year. One of the most common reasons why startups fail is their inability to sustain a high growth rate, which is essential for keeping the startup financially stable and able to expand their reach and offerings.
And among the key culprits that prevent startups from growing are the Facebook Business Manager restrictions. In other words, the relationship between startups and Facebook Business Manager is less than ideal, since startups are not able to advertise as much as they would need to due to different limitations imposed by Facebook itself, with Business Manager limitations for beginners being especially strict.
With that in mind, let’s take a closer look into all details of Facebook Business Manager restrictions and what your startup can do to prevent, mitigate, and avoid them.
Different Types of Facebook Business Manager Restrictions
Before we get into all the nuts and bolts or Facebook Business Manager restrictions, let’s take a look at all the different types of restrictions. The three main types of Business Manager limitations for beginners are:
- Account-level limitation, applicable to the entire Facebook Business Manager, which means that the Facebook Business Manager restrictions also apply to the campaign and ad set spendings.
- Campaign-level limitation, which means that the limit is placed on a campaign.
- Ad-level limitation, which means that spending limitation is placed on a specific ad set of your campaign.
Next, we need to know the most common reasons why Facebook Business Manager restrictions, which will help us mitigate the effects of Business Manager limitations for beginners.
Why Facebook Business Manager Restrictions Are Imposed
Startups and Facebook Business Manager try to do the opposite things, because where startups are looking to spend more fast, Facebook Business Manager wants ad spending to be scaled in small increments. Here are the most common reasons for Business Manager limitations for beginners:
- Brand new account – as we have pointed out before, new account for startups and Facebook Business Manager can’t spend a lot of money on ads right away, because they need to grow a good track record in adherence with Facebook’s policies and terms.
- Financial reasons – payment method issues (expired cards, insufficient funds, etc.), billing issues, or even global economic problems can cause the introduction of Facebook Business Manager restrictions.
- Violation of Facebook policies – if an ad or business page is going up against one or more Facebook policies, which puts startups and Facebook Business Manager at odds with each other once again.
- Suspicious activity – things like multiple billing issues and unauthorized access can also trigger Business Manager limitations for beginners.
And sometimes, Facebook Business Manager restrictions can simply be placed because there is a higher risk of fraudulent activity in your industry, even though you have done nothing wrong. Now that we understand the reason why startups and Facebook Business Manager are on the opposite ends of the spectrum, so to speak, let’s take a look at what you can do to avoid or lessen the impact of Business Manager limitations for beginners.
How to Handle Ad Account Spending Restrictions and Bans
Because Facebook generates the highest ROI among all social media platforms, Facebook Business Manager restrictions and bans can cause businesses to lose quite a bit of revenue. In order to avoid such as scenario, consider doing the following:
- Learn all the fine details of Facebook’s advertising policies, terms, and standards and make sure that your ads, page, and campaigns stick to them closely. This helps startups and Facebook Business Manager to get along much better and avoid bans at all costs.
- Check your payment methods. Common and innocent mistakes such as insufficient credit funds or even an expired credit card can trigger temporary Facebook Business Manager restrictions.
- Get a verified Facebook Business Manager. With this, you can avoid most restrictions put upon startups and Facebook Business Manager, since a verified Business Manager comes with a much higher spending limit.
- Keep a close eye on your ad spending. Because sudden increases in ad spending can raise a red flag and cause Facebook Business Manager restrictions, make sure you track your ad spending budget and stick to it.
- Target the right audience. Fine-tune your target audience personas using all the available tools, such as social media tools and competitor analysis, instead of chasing passing trends for startups and Facebook Business Manager that don’t align with the true needs of your audience.
- Retool your ads. Relying on clickbait ads and overpromising is something you need to leave behind if you want to avoid Facebook Business Manager restrictions. That goes double for Business Manager Limitations for beginners.
- Build redundancy. Although there is no silver bullet for startups and Facebook Business Manager that can help avoid bans with 100% certainty, investing in compliance tools, adhering to best practices, and constantly keeping an eye on potential problems in your campaigns will aid you in preventing Business Manager limitations for beginners.
In the fast-paced realm of startups, the symbiotic relationship between startups and Facebook Business Manager is crucial, but somewhat challenging due to Facebook Business Manager restrictions. To navigate these challenges, startups must diligently adhere to Facebook’s advertising policies, maintain impeccable payment methods, and strive to get a verified Business Manager. As the digital landscape evolves, implementing these measures becomes essential to mitigate the impact of Business Manager limitations for beginners and foster sustainable growth.
