Having your Facebook advertising account restricted can be a frustrating and disheartening experience. It’s a setback that pauses your ads and impacts your returns heavily. But remember that you’re not alone, and there are steps you can take to circumvent this issue.
Initial Assessment and Response
Have you gotten this notification? Are you worried about what it means for your business and returns on ads? Don’t despair yet, there are still some things you can do!
The first thing you should do after noticing your account restriction is to check your Facebook messages and email for any communication from the platform. Facebook will typically send a notification explaining the reason for the restriction and providing instructions on how to appeal. Once you have a better understanding of the situation, you can begin to assess the root cause of the restriction. Review your recent ad campaigns and content to see if there are any areas that may have violated Facebook’s advertising policies. If you identify any potential violations, take steps to address them immediately.
It’s important to carefully review Facebook’s communication regarding the restriction. This will help you to understand the specific policy violations that you’re accused of and to craft a compelling appeal. When reviewing Facebook’s communication, pay close attention to the following:
- The specific policy violations that you’re accused of: Make sure you understand what each violation means and how your ads or content may have violated them.
- Instructions on how to appeal the decision: Facebook will typically provide instructions on how to appeal the restriction in their communication. Be sure to follow these instructions carefully when submitting your appeal.
Once you have a good understanding of the situation and have taken steps to address any potential policy violations, you can begin to prepare your appeal.
Submitting an Appeal
Submitting an Appeal is very important – if you skip this step, you will have to create a new account. To submit an appeal for your restricted Facebook advertising account, follow these steps:
- Go to the Facebook Ads Manager.
- Click on “Help”.
- Select “Contact Us”.
- Request an Appeal.
You also want to make sure that your Appeal is compelling enough for the platform to consider it. The key to getting your ad account back is a compelling Appeal. When writing your appeal, be sure to include the following information:
- A clear and concise explanation of the situation: Briefly explain why your account was restricted and what steps you’ve taken to address any potential policy violations.
- A polite and professional tone: Avoid using angry or accusatory language. Instead, focus on being respectful and cooperative.
Interim Solutions and Workarounds
In the meantime, while your account is restricted, there are a few things you can do to keep your marketing efforts going. Consider focusing on organic marketing. Boost your organic reach on Facebook and other social media platforms by creating engaging content and interacting with your audience. You can also run paid ads on other platforms. Think of running paid ads on other platforms, such as Google Ads or TikTok Ads. Partnering with influencers is also a real albeit slightly more expensive possibility. Reach out to relevant influencers in your industry and collaborate on sponsored posts or giveaways.
Another path you might consider is creating a new and improved account. You might want an account that will be less susceptible to getting disabled. How can you manage this? Consider acquiring an agency ad account or renting a verified Facebook Business Manager. Having access to these types of tools can drastically reduce the likelihood of your next account getting restricted and that is a step worth taking.
Preventing Future Restrictions
It is important to note that Facebook’s policies are constantly evolving. This means that what is allowed on the platform today may not be allowed tomorrow. That’s why it’s so important to stay up-to-date on the Community Standards. You can do this by checking the Community Standards page regularly and following Facebook’s official news and announcements. To help you further, here are some of the most useful tips on keeping your account out of harm’s way:
- Stay informed on Facebook’s standards by periodically reviewing their Community Standards. The Community Standards are available for inspection at https://transparency.fb.com/policies/community-standards/.
- Take care of what you share and post, and don’t post anything that can offend, incite hatred, or be hurtful. Content that is sexually explicit, racist, sexist, or discriminating falls under this category. Always err on the side of caution if you’re unsure if anything is appropriate to post.
- Show consideration for other users by refraining from harassing or making personal attacks. Name-calling, bullying, and threatening behavior are examples of this. Facebook may restrict or ban your account for these kinds of infractions, which it takes extremely seriously.
If your account does get restricted, keep your calm and try out these strategies. If they don’t bring results, you can always reach out to us and we will lend you a hand!