When it comes to the success rate of startups, the statistic tells a pretty grim story, since about 90% of startups fail, and there is no way we can sugarcoat that. However, the statistic also tells us that there are currently 31.7 million small businesses in the US alone, which is a staggering number. It also shows that running a startup is still very much possible in 2024. But, in order to find success, you need to be able to keep an eye on lots of moving parts, including Facebook Business Manager and its policies.
In order to run successful and uninterrupted ad campaigns on Facebook, startup owners and marketers alike need to be familiar with all the nuts and bolts of Facebook Business Manager, and that goes double for Facebook Business Manager restrictions. This guide aims to help your startup navigate these policies and restrictions with ease. Keep on reading to find out more.
Understanding Facebook Business Manager Restrictions
Facebook Business Manager is a tool that helps manage your ad accounts, pages, and the people who work on them in one central place. Facebook imposes Business Manager limitations for beginners, which means that new ad accounts have a limited budget when it comes to ad spending, which essentially creates a divide between the needs of startups and Facebook Business Manager.
The former want to spend as much as possible on ads in order to grow quickly, while the latter wants businesses to build a positive reputation slowly and increase their ad spending gradually. Sudden increases in ad spending can cause Facebook to ban or restrict your Facebook Business Manager, which stops your ads and your campaigns immediately. In order to avoid future Facebook Business Manager restrictions, let’s take a look at what triggers them, as well as how to get around them.
What Triggers Facebook Business Manager Restrictions
Facebook Business Manager restrictions are usually imposed on startups and Facebook Business Manager for one or more reasons, which may include:
- Violation of Facebook policies – Facebook’s advertising landscape is governed by detailed policies that can trigger Business Manager limitations for beginners. Startups must familiarize themselves with what’s allowed in ads to avoid Facebook Business Manager restrictions, from content to creative design and targeting. Key areas include understanding prohibited and restricted content, ad formatting, and audience targeting guidelines.
- Financial management and compliance – keeping your payment methods up to date helps to avoid Facebook Business Manager restrictions and disruptions in your ad campaigns. Knowing all the ins and outs of how billing works on Facebook, including daily spending limits and Business Manager limitations for beginners, and what triggers a billing event is a must.
- Breaches in data privacy and security – startups and Facebook Business Manager may face a ban if there is a violation of customer data. That is why startups must handle customer data carefully, adhering to Facebook’s privacy policies and broader data protection laws. This is not just a compliance issue but a trust factor with your audience. Not adhering to laws like GDPR and CCPA can easily trigger Facebook Business Manager restrictions, as well as not safeguarding any customer data you might collect through your campaigns.
Best Practices for Adhering to Facebook Business Manager Policies
Facebook is crucial for startups, since the total potential ad reach on the platform is 1.98 billion. So, Business Manager limitations for beginners are a roadblock for startups and Facebook Business Manager, but there are ways of avoiding and getting around them. Here are some of the best practices you can stick to in order to prevent future Facebook Business Manager restrictions:
- Keep up to date with policy changes – Facebook often updates its policies. Staying informed is crucial. You’ll want to review policy updates on a regular basis, and attend webinars and training to better understand Business Manager limitations for beginners.
- Get a verified Facebook Business Manager – with a verified Business Manager, you get to bypass all the Business Manager limitations for beginners and avoid Facebook Business Manager restrictions due to overspending on ads.
- Timely resolution of issues and violations – review the reason provided by Facebook for any ad disapproval or Facebook Business Manager restrictions. Use Facebook’s appeal process to contest decisions if you believe there has been an error.
Armed with knowledge about what triggers Facebook Business Manager restrictions and how to circumvent them, startups are better positioned to exploit the vast potential of Facebook’s advertising reach. The key lies in diligent adherence to policy updates, understanding the nuances of financial management and data privacy, and getting a verified Business Manager account.
This approach not only safeguards against the risks of policy violations, Facebook Business Manager restrictions, and Business Manager limitations for beginners, but also puts startups and Facebook Business Manager on the same path toward success and growth. By embracing it, you can put your startup among the 10% that thrive in the competitive business landscape of 2024 and beyond.