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Facebook Advertising Restrictions: Common Pitfalls and How to Steer Clear of Them

Running ads on Meta platforms is a crucial element of business growth in most fields. But Meta advertising comes with challenges that can heavily restrict your ad flow. Let’s find out how you can mitigate these circumstances!

Identifying Common Pitfalls

With over 2.8 billion monthly active users, Facebook is undoubtedly the largest social media platform in the world. From connecting with friends and family to promoting businesses, Facebook offers a wide range of features and opportunities for its users. However, with great power comes great responsibility, and it’s essential to be aware of potential pitfalls that may lead to Facebook account restrictions. And while Facebook has specific guidelines and community standards in place, many users often overlook them, resulting in their accounts being restricted or even disabled. The most common pitfalls include:

  • Creating multiple fake accounts.
  • Posting inappropriate content.
  • Sending spam messages or friend requests.
  • Using a fake name or identity.
  • Engaging in hate speech or bullying.
  • Violating copyright laws by using copyrighted material without permission.
  • Excessive use of automation tools for likes, comments, and shares.

Best Practices for Ad Content and Targeting

However, there are ways of mitigating these pitfalls and bypassing the entire issue. When creating ad content on Facebook, there are certain rules and guidelines that must be followed to ensure compliance. Here are some important factors you should consider:

  • Adhere to Facebook’s Community Standards: Facebook has a set of community standards that outline what is and isn’t allowed on the platform. Ad content must comply with these standards, which cover areas such as hate speech, violence, and nudity.
  • Use appropriate language and tone: The language used in ad content should be clear, concise, and free of any discriminatory or offensive terms. Additionally, the tone of the ad should be respectful and not confrontational.
  • Avoid false or misleading claims: Ad content must accurately represent the product or service being advertised. Making false or exaggerated claims is not only unethical but also against Facebook’s policies. Use an appropriate LP for your ad.
  • Disclose sponsored content: If an ad is sponsored or paid for by a third party, this must be clearly disclosed in the ad content.
  • Comply with legal requirements: Ad content must comply with all applicable laws and regulations in the countries where it will be shown. This includes disclosing any necessary disclaimers or warnings.
  • Avoid directly addressing the viewer via pronouns (You, Your).
  • Avoid using the platform’s own logo, name, or slogans in your ads.


Understanding the Review Process

Facebook has a strict review process in place for all ads that are submitted on its platform. This process helps ensure that ads comply with Facebook’s advertising policies and community standards, and provides a safe and positive experience for users. When you submit an ad, it goes through an automated review process first, where it is checked against Facebook’s policies and guidelines. If the ad is flagged for any violations, it will be rejected and you will receive a notification explaining the reason for rejection. If your ad passes the automated review process, it is then reviewed by a Facebook team member to ensure compliance with all policies and standards. This can take anywhere from 24 hours to several days depending on the volume of ads being submitted at that time.

It’s important to note that during the review process, your ad is not being shown to potential audiences. Once it has been approved, it will start running and reaching your chosen target audience. To ensure a smooth review process for your ads, it’s important to be transparent and honest in your ad campaigns. This means being upfront about any disclosures or disclaimers, and avoiding deceptive or misleading content. Facebook values transparency and will reject ads that are deemed deceitful or ambiguous. Additionally, it’s important to thoroughly read through Facebook’s advertising policies and community standards before creating your ad. By understanding these guidelines, you can avoid any potential violations that may result in the rejection of your ad.

Building a Compliant Facebook Ad Funnel

To ensure compliance throughout your ad funnel, it’s important to have a thorough understanding of each stage and how it relates to Facebook’s policies. This includes the ad creative, landing page, and any third-party websites or platforms that are linked in the ad. One strategy for ensuring compliance is to use clear and accurate language in your ad copy and landing page. Avoid using misleading or exaggerated claims, and be transparent about what you are offering. It’s also important to disclose any potential risks or limitations of your product or service. Another strategy is to regularly monitor your ad campaigns for compliance. This can be done manually, but there are also tools and services available that can help automate the process and flag any potential violations.  AdEspresso and Qwaya are two examples of third-party services that offer compliance monitoring for Facebook ads.

By being transparent, understanding Facebook’s policies, and regularly monitoring your ad campaigns, you can ensure a compliant and successful ad funnel on the platform.  So make sure to follow these guidelines to smoothly navigate through the review process and effectively reach your target audience on Facebook.

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